Backlink

In Search Engine Optimization parlance backlink refers to the incoming links to a website or a web page. The more the number of inbound links to a website or web page, the higher is its relevancy considered to be and there are greater chances of it being indexed and given higher ranking by the search engines.

The most popular search engines on the world wide web like Google and Yahoo! Give weightage to the inbound links while calculating the rank or assigning weightage to a website through PPC campaign. This forms a major part of all SEO services being provided by various companies.

Incoming links or backlinks were the only source of judging the relevancy of a site and also making it popular, before search engine marketing and search engine optimization techniques came into picture. The number of backlinks a site received was a reflection of by what kind of people or for what kind of activities is the site or the web page mainly visited.

Google’s page ranking algorithm defines backlinks as votes in favor a site by all those sites which contain a link to that site. Higher the relevancy of the content and the backlinks, the higher will the rank denoted to it and there are more chances of it appearing in the top search listings. Another associated happening is linkbait which is followed by all the websites which are desirous of enhancing their web presence.

Link baiting occurs when a site becomes famous, though momentarily, because of a happening or an event or a person. All the websites try to link with this ‘baiting’ site because no doubt lots of visitors would be visiting it through SEO related companies site portal and it offers good backlink option.

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